But Wait, There’s More! – How Billy Mays Can Instantly Boost Your Email Marketing Efforts
Quick question: When you hear the words, “But WAIT! There’s MORE!” What pops into your head?
For me, being a fan of direct response marketing, I instantly think of the late Billy Mays.
During Billy’s reign of wildly successful commercials and infomercials, he took direct response selling on TV to an entirely different level, putting unknown products on the national radar and making millions in the process.
But it wasn’t an accident. Billy honed his skills and cut his salesman teeth on the Atlantic City boardwalk, selling portable washing machines.
(Yeah, you read that right–portable washing machines. On the boardwalk. Can you say, “impossible sell”?)
But through this baptism by fire, Billy learned how to push the buttons of his prospects and get them to buy. So when he got a shot on the Home Shopping Network to pitch a little known detergent called OxiClean, Billy gave it everything he had…
…and the phones lit up like Christmas trees!
The rest is history. Billy went on to fame and fortune, becoming one of the greatest pitchmen that ever lived. (more…)
