When Jay White answered a local newspaper ad looking for a Radio Commercial Writer back in the late 90’s, he never dreamed of the amazing journey that was about to unfold…
It was that job, writing for a popular country and western station in Springfield MO that launched an entirely new career for Jay. After several years of crafting award winning radio commercials, he moved on to catalog writing, where he was able to hone his short copy skills writing for such industry leaders as Bass Pro Shops and SkyMall. Even today, much of Jay’s catalog copy still remains as the control.
In 2006, Jay launched his own freelance copywriting company specializing in autoresponder emails for the internet marketing niche. His unique writing style and talent for building a “bridge of trust” with prospects quickly established him as one of the most in-demand specialty copywriters in the business, working side-by-side with many of internet marketing’s biggest names, including Rich Schefren, Jay Abraham, Jeff Walker, Stephen Pierce, and Alex Mandossian, who dubbed him, “The best autoresponder copywriter I’ve ever seen!”
In 2009, Jay joined with the American Writers And Artists, Inc. to release Autoresponder Apprentice and Email Copy Made Easy, two step-by-step programs for teaching copywriters and business owners how to craft the most highly effective emails possible. It quickly became one of AWAI’s most popular products.
Today, Jay continues to teach and coach others in the fine art of email and autoresponder copywriting. He lives in the beautiful Ozark Mountains of Southwest Missouri, with his wife Ronda and two children, Corbin and Suzanne. When Jay’s not focused on finding new and better ways to generate results-driven email copy, you’ll usually find him playing golf, being active in his church, jamming along on his guitar to his favorite 70’s and 80’s rock, or watching his beloved Chicago Bears.
