Email Copy

But Wait, There’s More! – How Billy Mays Can Instantly Boost Your Email Marketing Efforts

Published on January 23, 2014 by
But Wait, There’s More! – How Billy Mays Can Instantly Boost Your Email Marketing Efforts

Billy Mays And CopywritingQuick question: When you hear the words, "But WAIT! There's MORE!" What pops into your head?

For me, being a fan of direct response marketing, I instantly think of the late Billy Mays.

During Billy's reign of wildly successful commercials and infomercials, he took direct response selling on TV to an entirely different level, putting unknown products on the national radar and making millions in the process.

But it wasn't an accident. Billy honed his skills and cut his salesman teeth on the Atlantic City boardwalk, selling portable washing machines.

(Yeah, you read that right--portable washing machines. On the boardwalk. Can you say, "impossible sell"?)

But through this baptism by fire, Billy learned how to push the buttons of his prospects and get them to buy. So when he got a shot on the Home Shopping Network to pitch a little known detergent called OxiClean, Billy gave it everything he had...

...and the phones lit up like Christmas trees!

The rest is history. Billy went on to fame and fortune, becoming one of the greatest pitchmen that ever lived.

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Wax on, Wax off: How the Karate Kid Can Help You Sell Without Selling in Your Emails

Published on January 15, 2014 by
Wax on, Wax off: How the Karate Kid Can Help You Sell Without Selling in Your Emails

This one might be a little hard to get your head around at first...

But if you can grasp this concept, you'll have a whole new way to create email copy that pulls in your readers and keeps them engaged throughout.

I'm talking about what I call a "kinda-like" statement. ...

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Smooth as Silk: How a Chocolate Fountain Can Make Your Emails Better

Published on December 3, 2013 by
Smooth as Silk: How a Chocolate Fountain Can Make Your Emails Better

Yep--it's that time of year again. Time for an overabundance of holiday parties....

And most every gathering will feature an elaborate display of cookies, candies, and other assorted sweets that will do nothing to help our waistlines (new year's resolution, anyone?).

One of my favorites on the goodie table is ...

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