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Get More Emails Opened with These 2 Simple Subject Line Strategies

Published on November 13, 2013 by
Get More Emails Opened with These 2 Simple Subject Line Strategies

Recently I was in a LinkedIn discussion with some email marketers...

And the age-old question came up: "What type of subject lines get the most opens?"

Ah yes, it was only a matter of time before somebody threw it out there. Because let's face it--if your messages aren't opened, your ...

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The #1 Best Email Copy Tip Ever…

Published on October 31, 2013 by
The #1 Best Email Copy Tip Ever…

A lot of people ask me, "Jay, what's the #1 thing I should be doing to make my email copy more effective?"

And that's a great question. Because if you follow the pundits online, you'll get about 962 different opinions on this.

But in my many years of writing emails ...

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Kicking Off…

Published on October 31, 2013 by
Kicking Off…

As a huge NFL fan, one of my favorite moments is when my beloved Chicago Bears have their opening kickoff in the first game of the year...

Because it's a new season, with fresh ambition, renewed hope, and a sense of anticipation about what's to come. (When you're a Bears ...

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