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19,755 Businesses are Looking For Copywriters Right Now–And This is How You Find Them…

Published on May 1, 2014 by

One of the most rewarding parts of my business is teaching and mentoring other copywriters...

And a while back, I asked a group of my copywriting students what their biggest challenge was in their career.

The answer? "Getting clients". By A HUGE margin.

Seems that most beginning (and intermediate) copywriters ...

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But Wait, There’s More! – How Billy Mays Can Instantly Boost Your Email Marketing Efforts

Published on January 23, 2014 by
But Wait, There’s More! – How Billy Mays Can Instantly Boost Your Email Marketing Efforts

Billy Mays And CopywritingQuick question: When you hear the words, "But WAIT! There's MORE!" What pops into your head?

For me, being a fan of direct response marketing, I instantly think of the late Billy Mays.

During Billy's reign of wildly successful commercials and infomercials, he took direct response selling on TV to an entirely different level, putting unknown products on the national radar and making millions in the process.

But it wasn't an accident. Billy honed his skills and cut his salesman teeth on the Atlantic City boardwalk, selling portable washing machines.

(Yeah, you read that right--portable washing machines. On the boardwalk. Can you say, "impossible sell"?)

But through this baptism by fire, Billy learned how to push the buttons of his prospects and get them to buy. So when he got a shot on the Home Shopping Network to pitch a little known detergent called OxiClean, Billy gave it everything he had...

...and the phones lit up like Christmas trees!

The rest is history. Billy went on to fame and fortune, becoming one of the greatest pitchmen that ever lived.

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Wax on, Wax off: How the Karate Kid Can Help You Sell Without Selling in Your Emails

Published on January 15, 2014 by
Wax on, Wax off: How the Karate Kid Can Help You Sell Without Selling in Your Emails

This one might be a little hard to get your head around at first...

But if you can grasp this concept, you'll have a whole new way to create email copy that pulls in your readers and keeps them engaged throughout.

I'm talking about what I call a "kinda-like" statement. ...

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Copywriters: Here’s How to Get as Many Clients as You Want in 2014

Published on January 6, 2014 by
Copywriters: Here’s How to Get as Many Clients as You Want in 2014

This one's special for my brothers and sisters of the written words--the copywriters...

Right now, you're probably looking back at 2013 and thinking one of three things:

1) Wow, what a great year! I'm swimming in clients and cash!

2) Meh. Things were so-so. A project here and there, but ...

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Published in Webinar
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Selling Celebrity: How the Duck Dynasty Controversy Can Get More of Your Emails Opened…

Published on January 2, 2014 by
Selling Celebrity: How the Duck Dynasty Controversy Can Get More of Your Emails Opened…

 

No, I'm not taking sides here...

If you've gone through my email copywriting program, Email Copy Made Easy, then you know that 2 subjects you want to stay away from are politics and religion. And this issue smacks of both.

But what I do want to point ...

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The George Bailey School of Business

Published on December 17, 2013 by
The George Bailey School of Business

"To my big brother, George....the richest man in town."

If there's ever one line in movie history that can instantly turn on the waterworks for me, it's that one.

To those who may not be familiar, that's from the Christmas classic "It's a Wonderful Life." Those words were uttered to ...

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Published in Coaching
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The DirecTV Debacle: How to Never Treat Your Most Loyal Customers

Published on December 12, 2013 by
The DirecTV Debacle: How to Never Treat Your Most Loyal Customers

So this weekend, my DirecTV went out. Or at least some of it did.

You see, we got a nice fluffy snowstorm here in the Midwest, and a decent pile of the winter wonderland decided to settle inside my dish, virtually obliterating a large chunk of my programming.

I ...

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Smooth as Silk: How a Chocolate Fountain Can Make Your Emails Better

Published on December 3, 2013 by
Smooth as Silk: How a Chocolate Fountain Can Make Your Emails Better

Yep--it's that time of year again. Time for an overabundance of holiday parties....

And most every gathering will feature an elaborate display of cookies, candies, and other assorted sweets that will do nothing to help our waistlines (new year's resolution, anyone?).

One of my favorites on the goodie table is ...

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Spekulatius: How to Get Some Love from Your Email List with German Spiced Cookies…

Published on November 25, 2013 by
Spekulatius: How to Get Some Love from Your Email List with German Spiced Cookies…

One of the White family holiday traditions is to give away Spekulatius cookies to family and friends and gifts...

In case you don't know, these are small, short dough spiced cookies that are common in the Christmas season, especially in the Netherlands, Germany, and Belgium (where my wife spent her ...

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The Love Roller Coaster: Why My Daughter’s New Boyfriend is Crucial to Your Email Copy Success

Published on November 19, 2013 by
The Love Roller Coaster: Why My Daughter’s New Boyfriend is Crucial to Your Email Copy Success

Stop the presses--my 12-year-old daughter has a boyfriend...

And not just any boyfriend--her first REAL boyfriend. As in "we're dating". Which in 7th grade vernacular means they giggle a lot, make sideways glances, and maybe say "hi" to each other between classes.

But mostly the giggling and sideways glances part.

...

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