19,755 Businesses are Looking For Copywriters Right Now–And This is How You Find Them…

One of the most rewarding parts of my business is teaching and mentoring other copywriters... And a while back, I asked a group of my copywriting students what their biggest…

Continue Reading19,755 Businesses are Looking For Copywriters Right Now–And This is How You Find Them…

But Wait, There’s More! – How Billy Mays Can Instantly Boost Your Email Marketing Efforts

Billy Mays And CopywritingQuick question: When you hear the words, “But WAIT! There’s MORE!” What pops into your head?

For me, being a fan of direct response marketing, I instantly think of the late Billy Mays.

During Billy’s reign of wildly successful commercials and infomercials, he took direct response selling on TV to an entirely different level, putting unknown products on the national radar and making millions in the process.

But it wasn’t an accident. Billy honed his skills and cut his salesman teeth on the Atlantic City boardwalk, selling portable washing machines.

(Yeah, you read that right–portable washing machines. On the boardwalk. Can you say, “impossible sell”?)

But through this baptism by fire, Billy learned how to push the buttons of his prospects and get them to buy. So when he got a shot on the Home Shopping Network to pitch a little known detergent called OxiClean, Billy gave it everything he had…

…and the phones lit up like Christmas trees!

The rest is history. Billy went on to fame and fortune, becoming one of the greatest pitchmen that ever lived. (more…)

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Read more about the article Selling Celebrity: How the Duck Dynasty Controversy Can Get More of Your Emails Opened…
Duck Dynasty via Wikipeda

Selling Celebrity: How the Duck Dynasty Controversy Can Get More of Your Emails Opened…

  No, I'm not taking sides here... If you've gone through my email copywriting program, Email Copy Made Easy, then you know that 2 subjects you want to stay away…

Continue ReadingSelling Celebrity: How the Duck Dynasty Controversy Can Get More of Your Emails Opened…
Read more about the article Spekulatius: How to Get Some Love from Your Email List with German Spiced Cookies…
Spedulatius Photo credit: Mr.Wabu @ Flickr

Spekulatius: How to Get Some Love from Your Email List with German Spiced Cookies…

One of the White family holiday traditions is to give away Spekulatius cookies to family and friends and gifts... In case you don't know, these are small, short dough spiced…

Continue ReadingSpekulatius: How to Get Some Love from Your Email List with German Spiced Cookies…
Read more about the article The Love Roller Coaster: Why My Daughter’s New Boyfriend is Crucial to Your Email Copy Success
The Love Roller Coaster: Why My Daughter's New Boyfriend is Crucial to Your Email Copy Success

The Love Roller Coaster: Why My Daughter’s New Boyfriend is Crucial to Your Email Copy Success

Stop the presses--my 12-year-old daughter has a boyfriend... And not just any boyfriend--her first REAL boyfriend. As in "we're dating". Which in 7th grade vernacular means they giggle a lot,…

Continue ReadingThe Love Roller Coaster: Why My Daughter’s New Boyfriend is Crucial to Your Email Copy Success